Colocation Northwest: Attracting Enterprises with Connectivity and Power
Data center demand is still coming from the “Enterprise User”, especially as more companies migrate from corporate owned data centers to colocation and cloud solutions. As the shift continues, enterprise user needs are continuing to come to the surface. Larger companies with IT requirements value highly connected data centers with enough power to meet their needs in both the short and long term. These companies are focused on data center solutions with available power, a fast delivery time cycle and expansion potential, allowing them the flexibility needed to grow their infrastructure footprint as their business changes. Connectivity is also driving data center demand from these types of users, creating a need to house their IT requirements in well-connected facilities with low latency. When choosing a data center, enterprise users look for providers with locations built to achieve high reliability related to both power and connectivity.
Colocation Northwest wants to attract these types of requirements to their Seattle data center, located in the South Hill area. One reason the South Hill facility generates user interest is tied to the data center’s connectivity. The South Hill data center is connected to the Westin Building Internet Exchange by dark fiber, which is advantageous for low-latency solutions and provides additional levels of redundancy and security. South Hill also offers diverse fiber connectivity to key western interconnection facilities such as Pittock Internet Exchange in downtown Portland, Ore., One Wilshire in Los Angeles, and the entire San Francisco bay area. As well as offering access to regional NAPs and TransPacific landing stations allowing for high performance connectivity to international service providers, carriers and cloud providers. Additionally, the facility’s connectivity to multiple Pacific subsea cables is attractive to customers with a presence in Asia. The company provides low-latency access to extremely fast subsea cables such as the TPE, TGN, NCP, and FASTER subsea cables.
Colocation Northwest is also looking to attract enterprise users with the power available at their South Hill data center. The facility currently has 7 MW (megawatts) of commissioned power available for immediate use, and can scale up to more than 40 MW. Power at the data center is provided through dual feeds from an on-site 50 MW substation, which can be expanded in 25 MW increments. Another important factor when it comes to power is scalability. One challenge end users face is truly understanding their IT infrastructure need over time, and a customer’s ability to scale allows them to grow as their business grows. Colocation Northwest’s goal is to work closely with their customers to build their installations and scale on the user’s terms.
Colocation Northwest wants to increase the amount of activity in the Seattle data center market, and they believe their South Hill data center’s power availability and connectivity story will attract enterprise users to the market. By providing a highly connected and scalable data center environment, Colocation Northwest hopes to attract the attention of large enterprise users and execute the kind of leases seen in other data center markets.